envisioning a new future

Singapore LNG

envisioning a new future

Singapore LNG

growing shareholder value

BoardRoom Limited

growing shareholder value

BoardRoom Limited

imagine better – university capital campaign

Singapore Management University

imagine better – university capital campaign

Singapore Management University

competing with giants

Amba Hotels (UK)

competing with giants

Amba Hotels (UK)

How We Think About Brands

What is a Brand?

A brand is the promise of an experience. It is more than just a logo or a name; it connects your business objectives with the needs of your customers, staff and partners – in a way that distinguishes you from competing organisations.

Activiste has been supporting businesses around Singapore and Asia as they define and activate their brands for over 12 years. We are a strategic consultancy with a team of diverse specialists in brand strategy, market research, communications, and digital marketing.

How will a Brand Programme Help my Organisation?

Brand programmes are strategic in nature, and they can apply to a wide range of situations. Your brand is a lense through which you can consider and address a host of scenarios – from entering new markets, to developing new products, services and innovations, and even improving resonance with internal stakeholders and employee recruitment.

We believe that brand acts as guiding principle that helps focus and centre the way you make strategic decisions as an organisation.

How Does Brand Purpose Differ from your Vision and Mission?

Increasingly, we are seeing organisation’s evolve their thinking on what a vision and mission should be – companies are moving away from board driven statements around being ‘world-class’ and ‘excellent’ to becoming more customer-focused and differentiating.

We help our clients approach their Brand Purpose or Brand Vision by building on their key differentiating strengths. It's not just a description of what a company does. It's a clear, distinctive articulation of a company’s reason for being, and how it is different from the competitive set.