GROWING BOARDROOM SHAREHOLDER VALUE

Boardroom Limited

Mergers and acquisitions can destroy shareholder value, confuse markets and generate internal resentment. Managed well however, they can generate positive understanding, grow stakeholder value, and spark interest in markets and employees alike.

  • ISSUE
  • DESIGN & ACTIVATION
  • SCOPE
  • RESEARCH
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • CORPORATE

CHALLENGE

Boardroom Limited strengthened its position in Malaysia in 2018 through the strategic acquisition of Symphony Corporatehouse and its wholly-owned subsidiaries.

In order to retain and grow shareholder value, the merger integration process needed a compelling vision and organising principle which was human-led and purposeful - and it had to happen through the people who will live and work it. 

SOLUTION

We uncovered insights not only on what BoardRoom’s clients and people desired, but also what they feared. These fuelled a branded merger strategy, that not only galvanised the Malaysian business, but also focused BoardRoom's branding efforts internationally, with a global brand refresh and new visual communications system.

Townhall meetings, integration staff workshops across business units bonded staff from both entities, and client communications on the merger were managed systematically over a 9 month period. 

IMPACT

The reinforced positioning of Boardroom as a regional entity that has already started to unlock new value for Malaysia-based clients with regional aspirations. It has established a clear signal to internal audiences of the importance and benefit of coming together quickly for a better future.

 

The Malaysian merger culminated in a client event in 2019, attended by 400 senior executives across private and public sectors; with BoardRoom's international partners and senior management demonstrating new innovation platforms for business services.