MAYAPADA: GIVING SHAPE TO AN ASIAN CONGLOMERATE

Mayapada

The Mayapada Groupbased primarily in Indonesia but with strategic investments across Asia, wanted to show the full scale of its strategic businesses. 

  • SCOPE
  • STRATEGY
  • DESIGN
  • INDUSTRY
  • B2B
  • CONSUMER
  • FINANCIAL SERVICES
  • LIFESTYLE
  • CORPORATE

CHALLENGE

Its diverse business interests, from financial services and healthcare, to specialty retail, media and property development, were loosely branded such that the wider business community were not fully aware of the scale and scope of this consortium.

SOLUTION

Through a series of interviews, Activiste developed a coherent presentation structure for the Mayapada group of companies that reflects the strategic vision of the founder. We then designed and produced a prestigious corporate book to showcase the group.

IMPACT

The 2013 Forbes Global CEO Conference engaged the top minds in business on the factors behind global leadership success. Attended by over 400 global CEOs, entrepreneurs, professionals and thought leaders, the Mayapada Group sought to use this as a launch-pad for a strategic and holistic perspective of this group.

"We are all very happy with the book. It was very well received by guests attending the Forbes conference. Couldn't have done it without you!"

Jonathan Tahir
Director