TIMPLEX - MAKING A CASE FOR DEDICATED TRADE SUPPLY

Timplex

Created as a second brand for the Sin Kim Heng timber flooring supply business, to cater to the needs of flooring contractors, with greater convenience and accessibility.

  • SCOPE
  • STRATEGY
  • DESIGN
  • INDUSTRY
  • B2B
  • CONSUMER
  • INDUSTRIAL

CHALLENGE

Targeting the price sensitive sub-contractor market with a dedicated trade supply brand which does not conflict with Sin Kim Heng’s premium solutions offer, but which caters specifically to the needs of the contractor.

SOLUTION

Empowering timber flooring contractors to do better work by providing the full suite of high quality products from the best manufacturers in the world, with support advice that will help them install more quickly, efficiently and cost effectively.

Activiste embarked on a strategy, naming and identity programme, which resulted in a trade supply brand which empowers timber flooring contractors to do better work by providing the full suite of high quality products from the best manufacturers in the world – and the Timplex brand was born.

Empowering timber flooring contractors to do better work with support advice that will help them install more quickly, efficiently and cost effectively, “Just ask Tim” was created to emphasise this aspect of the Timplex service.

IMPACT

In addition to its online ordering system, a new trade showroom in Singapore was established to serve contractors more comprehensively.  Business growth has been encouraging and the company is looking at overseas expansion.

"One of the best decisions we made was appointing Activiste as our brand consultant. The experience was more than what we had expected …Kim was also very hands on, she took time and patience to explain the rationale and new bold ideas and also listen to our needs. Activiste took their projects very seriously and acted in a professional responsible manner."

 

Tan Lih Tuan
Director