MAJ AVIATION TAKES OFF TO HIGHER GROUND

MAJ Aviation

As MAJ prepared to break ground with their new General Aviation Centre in 2012, they recognised the need for a clear branding and marketing strategy, as well as a refreshed identity.

  • SCOPE
  • RESEARCH
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • B2B

CHALLENGE

With an expanding service offering and presence in the market, MAJ Aviation needed to identify the new opportunities that were opening up to the brand and develop a strategy that would help position it accordingly.

SOLUTION

A clearly articulated strategy that informed not only the positioning and communication needs of the organisation but also its approach to operational processes and customer management. Activiste completed the programme by conducting a workshop to help define key marketing initiatives that the organisation could adopt in line with the brand positioning strategy; an overview of customer satisfaction measurement opportunities; and a brainstorming session to help embed core values amongst the senior and ground management teams. The programme culminated in the launch of a new brand identity which was showcased at the launch of MAJ Aviation’s General Aviation Centre and its recent Millionaire Asia event.

IMPACT

As a new player in the MRO business, MAJ Aviation aspires to provide a complete suite of support solutions as well as added convenience for aircraft owners and flying clubs.

"Activiste has helped us visualize how branding can be a critical tool to shape our strategic business intent; and through the consultative sessions, the team has provided us deep insights as to the branding journey ahead. We certainly look forward to continue this journey with Activiste as we grow."

Khoo Beng Keat
Managing Director