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New Beginnings: Repositioning for Greater Impact

The Chinese Lunar New Year celebrates the arrival of Spring and the promise of new beginnings.

Let’s celebrate all the ways we can collectively effect the promise of a brighter future.

This new year we want to celebrate two major non-profit brands we were privileged to work with.

  • Both embarked on a new growth path and brand strategy.

  • Both believe in rallying others to increase collective involvement through the giving of our talent, time and treasure to make a substantial difference to those who need it most.

We invite you to consider how you can be a part of these.

Pro Bono SG: Access to Justice for All

Rebranding the Law Society Pro Bono Services (LSPBS) to Pro Bono SG in 2022, signaled a new chapter in the organisation’s social purpose. 

The rebranding encompassed a name change as it became an LLC, as well as a new identity and messaging framework to increase awareness of its services and social support, outside of the legal fraternity. Creating Momentum for Causes that Matter

Activiste worked with to reimagine how it could engage with even more people to be continuously involved and contribute towards causes in Asia that are in need. 

Integrating business transformation with market research and brand strategy, Activiste helped develop a clear value proposition and communications framework to expand its impact.  

Contact us at, if you’re interested in finding how your brand can scale its impact.

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