Botanica Culture
More than Skin Deep
Established in 2011, the was founded by two chemists with years of experience developing and testing products, and managing large teams in multinational companies.
CHALLENGE: Repositioning for Relevance
After over 10 years in the market, Botanica Culture needed to revitalize the brand to spur new growth and attract new customer segments. The COVID-19 pandemic provided an opportunity to strengthen the brand to target new customer. The previous positioning, brand and packaging looked old fashioned and there was a price-value disconnect with the brand.
SOLUTION: Creating Resonance
The brand proposition was articulated more clearly and more importantly, a new brand identity and visual system told the brand story more evocatively and effectively.
To help bring the new brand come to life, we developed an integrated content strategy to help articulate Botanica Culture across social media, website, and eCommerce platforms.
IMPACT: Building a New Vision
With an updated brand system, Botanica Culture business continues to grow with new eCommerce partnerships and a refreshed social and website experience. They have also introduced new products into their streamlined product portfolio.
To help bring the new brand come to life, we developed an integrated content strategy to help articulate Botanica Culture across social media, website, and eCommerce platforms.
