Imagine owning iconic, landmark properties in key gateway cities around the world, and the opportunities a new luxury brand could confer to these. This was the challenge faced by glh. London’s largest owner-operator hotel company in London with over 4,000 hotel rooms.
Based on extensive global research conducted by Acorn, Activiste collaborated with the client to translate customer insights from around the world, into a new luxury hotel brand. Starting with The Royal Horseguards Hotel, situated on the banks of the River Thames in Westminster, London.
How Clermont thinks about “iconic individuality” in its communications and service offering is what will set the hotels apart from other luxury hotel chains. This will be a hotel brand that understands that true luxury is about recognising every guest as an individual, respectful and timeless service, and an iconic setting that you will want to return to, time and time again.
“The new luxury hotel and residences brand is launched with three developments on two continents with a gross development value of US$3.2bn (£2.1bn). The launch comprises a conversion of an iconic hotel in London and two new management contracts in Singapore and Kuala Lumpur.”