Sharpening Marketing Strategy
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CS Lucas is a local financial services firm that specialises in the automation of treasury management systems and solutions.
They were looking to sharpen their brand and better position themselves amongst regional enterprise clients, differentiate themselves from global competitors and create relevance for firms which continue to consolidate treasury reporting manually.
Through targeted internal and external research, Activiste helped distil and articulate CS Lucas’ unique proposition and developed a clear branded marketing strategy to support continued growth. Additionally, the CS Lucas’s visual identity and marketing materials were refreshed to more accurately reflect its positioning strategy and market credibility.
“Whilst the core value at CSL had not changed over the last 17 years, the company had lost much clarity in communicating it. There was confusion over the different sub-brands and service offerings which needed to be streamlined. Activiste helped steer us back on track through a customer and competitor survey. From the survey findings the brand strategy was crafted. Kim is fully hands-on and totally professional in her approach. For sure, our views and assumptions were challenged, but what made this project a success is her sensitivity when steering us through the key decisions which had strong emotional overtones because of the company’s history. Because Activiste goes the extra few miles we know it will get done right.”
Tan Chee Seong
Managing Director, CS Lucas Pte Ltd