Dementia Singapore

Improving Care for Those
Impacted by Dementia

After 30 years championing the cause, Alzheimer’s Disease Association (ADA) transitioned to become Dementia Singapore in 2021; expanding its services in dementia care and broadening its scope of work to meet growing demands.


CHALLENGE: Corporate Restructure & Expanded Scope

Formed in 1990 as the ‘Alzheimer’s Disease Association’ to better serve Singapore’s growing dementia community. However, a corporate restructure in 2020 resulted in a clearer definition of its remit as well as the expansion of services, such that a re-brand was needed to signal new impetus and enlarged responsibility.

SOLUTION: Provoking Change

Through a series of stakeholder interviews, immersive visits and conversations, a new strategy, name, and brand architecture was developed — so that services, programmes and centres are better linked.

A dynamic identity system reflecting the different aspects of dementia advocacy, care and support, helps position it as a national leader in dementia care, sparking conversations and initiatives to make a difference to the lives of people living with dementia and the larger community.

IMPACT: Leading the Charge

From new collaborations to establish Singapore’s first one-stop resource portal on dementia, to a membership programme with a special mobile app for persons with dementia and caregivers, the organisation is leading the charge towards a more dementia inclusive society.

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The brain icon points to how dementia is ultimately a condition of the brain, which impairs one’s ability to remember, think, or make decisions that interfere with doing everyday activities, whilst the other icons signal how the different aspects of research care and innovation feature synergistically for the advancement of better outcomes.

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DSG NHC Tampines 1


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