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Gold has often been regarded as a safe haven in times of political, social and economic uncertainty, and nothing brought this to the fore as forcefully as the global COVID-19 pandemic in 2020.
CHALLENGE: All that Glitters is not Gold
By offering a simple and direct way of holding physical gold kilobars, held in secure Swiss vaults, Du Bois Gold enables greater security, privacy and portability for investing in physical gold. A new brand was required to differentiate this offer from other digital gold investment platforms in a fast-growing category that targeted high net-worth individuals across Asia.
SOLUTION: Private, Portable, Secure
Activiste co-developed the positioning strategy and narrative, together with the user interface for the blockchain-enabled platform and communications collateral. Unlike other complex and vague gold-backed assets available in the market, we helped position Dubois Gold as a brand that offers a clear and simple solution to physically owning and managing gold.
IMPACT: Creating Impact and Changing Mindset
Dubois Gold was launched in September 2020 with its website and companion app for authenticating transactions, with a second enhanced version to be launched in 2022.