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Institute for Adult Learning

2025 Transformation Roadmap for Lifelong Learning

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The future of employability and industry growth in a disrupted world, requires a paradigm shift in the way we think about and deploy continuing education.

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CHALLENGE: Changing Paradigms

Where once formal education was perceived to be linear, and a guarantee of employability, this is no longer the case. As nations grapple with the disruption caused by the COVID-19 pandemic, we asked “How does a nation’s continuing education system relate to its economic performance?”

SOLUTION: Empowering Progress

We were engaged to develop the strategic positioning plan and thematic campaign for Singapore’s Training & Adult Education transformation roadmap. Through a series of interviews and focus group discussions with key stakeholders, we distilled the overarching plan into four strategic pillars for the CET community, enterprise and individual learning. A dynamic and visually arresting thematic titled “Always Advancing”, acted as both a rallying cry whilst breaking the roadmap into bite-sized actionable strategies.

IMPACT: Always Advancing

The thematic campaign was used to launch the 2020 Adult Learning Symposium attended virtually by over 1000 participants from the Training and Adult Education community and enterprise leaders.  It continues to gain momentum and traction as the enterprises and public institutions recalibrate in the “new normal”.

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The messaging framework was then translated into a dynamic and eye-catching thematic titled “Always Advancing”, which acted as a rallying call for an adaptive, resilient and continuously learning TAE sector and workforce in Singapore.

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A playbook that captures an overview of the narrative and guides the development of campaign assets for the Always Advancing campaign.

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