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Institute for Adult Learning

Bringing Continuous Education to the Fore

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A new workforce paradigm is shaping the future of businesses. Organisations need to adapt to this change, or risk obsolescence.

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CHALLENGE: Repositioning Adult Education

As the national centre of excellence in learning, practice, and research for Continuing Education and Training, the Institute for Adult Learning (IAL) needed to position itself more strongly and define its role in helping the Continuous Education and Training (CET) sector and enterprises navigate the changes more effectively.

SOLUTION: Crystalising Purpose

Redefining IAL’s role in unleashing the potential of continuing education through workplace-based learning with an emphasis on practical application and business solutions, made them more relevant in a VUCA world.

By streamlining the brand architecture, all the different facets and areas of specialisation were more clearly articulated and coupled with a fresh new identity, and a stewardship workshop for the leadership team, the organisation was refreshed to move forward.

IMPACT: Unleashing the Potential of Continuing Education

The leadership team recognized that the change had to be more than skin-deep, and in coming to grips with what the corporate brand was about, delivered against this new mandate.

With businesses undergoing a period of significant disruption in 2020, IAL has come to the fore with high quality training to support the professionals who need to transform, upskill or reskill themselves, and a 5-year strategic roadmap for transformation of the sector.

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Activiste was appointed by IAL for their sound understanding of the project requirements and a strong track record…In the brand refresh from creating a strong image, redefining our positioning in the market to recommending apt communications tools and mechanisms… as well as visual articulation. Kim and her team were professional and proactive throughout the project period and delivered the key milestones according to the timeline.

Dr Lee Tong Nge
Director, Learning Services and Support Division, IAL

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