Takes Off To Higher Ground
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As MAJ prepared to break ground with their new General Aviation Centre in 2012, the organisation recognised the need for a clear branding and marketing strategy, as well as a refreshed identity.
CHALLENGE: Breaking New Ground
SOLUTION: Building A Customer-Focused Identity
A clearly articulated strategy that informed not only the positioning and communication needs of the organisation but also its approach to operational processes and customer management. Activiste completed the programme by conducting a workshop to help define key marketing initiatives that the organisation could adopt in line with the brand positioning strategy; an overview of customer satisfaction measurement opportunities; and a brainstorming session to help embed core values amongst the senior and ground management teams. The programme culminated in the launch of a new brand identity which was showcased at the launch of MAJ Aviation’s General Aviation Centre and its recent Millionaire Asia event.
IMPACT: Setting New Heights
As a new player in the MRO business, MAJ Aviation continues to provide a complete suite of support solutions as well as added convenience for aircraft owners and flying clubs.
Khoo Beng Keat