Creating a Branded Environment
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CHALLENGE: Reflecting Vision and Vitality
The Metropolitan YMCA building is located in a prime district in Singapore. Renovation work on the building was timed to coincide with a major brand overhaul. More than just a refurbishment, we wanted the new space to reflect the renewed vision and vitality of the rejuvenated MYMCA brand.
SOLUTION: Designing An Experiential Visual Identity
Activiste worked with the client’s interior designer to make the space more evocative of the renewed MYMCA brand. More than signage and wayfinding, we believe that environmental graphics is about placemaking — giving the space an experiential visual identity that connects people to what the brand stands for.
IMPACT: Evoking Delight And Surprise
Early responses to the new space have been encouraging and indeed at the relaunch of the MYMCA brand to YMCA representatives from all over the world, many were delighted and surprised at the extent of the change.
Executive Director & CEO, MYMCA