Precepts Group International
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CHALLENGE: Transferring Goodwill
SOLUTION: Establishing New Equity
One of the considerations in the management buyout was that the Singapore business would expand its training arm more aggressively in Asia. The MBO was an opportune time to launch the name change and in the course of this, we explored and re-defined their core values and value proposition – thus showing the industry exactly what the group stood for.
Activiste developed the name, identity and brand principles for the group of companies.
IMPACT: Setting the Principles for Growth
3,9111
Number of wills registered last year with the Wills Registry managed by Singapore Academy of Law.
>90
STRAITS TIMES 15 JUNE 2020
A ‘Precept’ refers to a rule, directive or principle, that guides one’s actions so the new brand name signalled the group’s commitment in assisting clients to lay down the precepts of their intended legacy through instruments such as Wills and Trusts.
The new PreceptsGroup identity and visual system shown here drew inspiration from the Tembusu tree as a symbol of Asian strength and longevity.
