GIVE.asia
Creating Momentum for Causes that Matter
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How do we attract a large group of unexplored donors to explore the opportunity to begin the journey of giving?
CHALLENGE: Galvanising People to Get Involved
After more than 10 years in the industry, raising over $100 million in donations by democratising giving, GIVE.asia wanted to reimagine how it could galvanise even more people and communities, to be continuously involved — and contributing towards causes in Asia that are in need.
SOLUTION: Creating Momentum and Social Power
Through an innovation sprint process helmed by the Blue Ocean Group Network, Activiste participated in a series of weekly sprint workshops with GIVE.asia to reimagine the kind of impact GIVE.asia could have with a new strategic approach to fundraising, branding and outreach. We worked closely with all teams to better understand the larger business and organisational change strategies, and develop a new brand and positioning strategy to create a tipping point. The strategy was evaluated and validated through a market research study.
IMPACT: Heading Towards the Tipping Point
The repositioning gave much needed clarity to internal teams as well as guiding regional outreach initiatives. All this has added momentum in garnering greater involvement and recurring giving amongst existing, as well as new donors.
The radical new strategy had to be expressed through a gradual repositioning of the brand, a refreshed identity system to enhance recognition, as well as an overarching communications strategy and messaging framework to drive change.
