Singapore LNG
Beyond Energy Security
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Envisioning a more sustainable energy future requires purposeful strategy and implementation.
CHALLENGE: Expanding Horizons
After years of stabilising the operations of Singapore’s first liquified natural gas (LNG) terminal to ensure the nation’s energy security, Singapore LNG Corporation Pte Ltd (“SLNG”) had reached an inflexion point: To continue to grow, it had to expand its role beyond terminal operations to catalyse and grow the larger LNG ecosystem in Singapore and beyond. To do this, SLNG needed to recast its vision, operationalise strategy and galvanise its people and partners to act
SOLUTION: Recasting Vision and Identity
Through a series of in-depth discussions with customers and external stakeholders, Activiste conducted co-creative sessions with management teams to arrive at a new Vision.
An internal campaign and stewardship workshops to connect staff job roles and cross- functional teams to the new vision kick-started the transformation process. This was complemented by thematic campaign and a new visual system across environments and outreach channels, cemented the expansion journey.
IMPACT: Catalysing New Possibilities
A internal survey was conducted after stewardship workshops found that 86% of respondents grasped and were enthused with the new direction. This compared favourably against the 55% of staff who did not understand or were ambivalent towards the new Vision previously. The new visual system and restyled headquarters brought new energy to the organisation and partners.
The journey towards SLNG catalysing new possibilities in the energy transition is well on its way.
"Singapore LNG Corporation appointed Activiste to help recast our Vision and recraft a set of Values that would support our 5-year Strategic Plan. In their one-on-one interviews with our key stakeholders comprising Board Chairman, CEOs of government agencies and private sector companies, (Activiste) were able to successfully engage them and draw out candid and useful insights that helped feed into our Visioning & Values process... The team researched and demonstrated an intelligent grasp of our business & challenges... astute in focusing on what really matters - this meant a speedier turnaround time and alignment amongst the working committee. We particularly appreciate their strong project management, creative output and ability to adhere to delivery deadlines and especially being available to listen to our feedback."
Tan Soo Koong, CEO
Singapore LNG
Activiste also designed, co-created and delivered our Vision & Values workshops to our employees. Passion and high energy would be the words to describe their ability to engage and energise participants – something difficult to do on a virtual platform. They would often go the extra mile to ensure that the work delivered was of the highest standard, and met the needs of their target audience.”
