2025 TRANSFORMATION ROADMAP FOR SINGAPORE'S CONTINUING EDUCATION LANDSCAPE

Institute for Adult Education

How does a nation's continuing education system relate to its economic performance? The future of employability and industry growth in a disrupted world, requires a paradigm shift in the way we think about and deploy continuing education. 

  • ISSUE
  • VISIONING & STRATEGY
  • DESIGN & ACTIVATION
  • SCOPE
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • EDUCATION
  • PUBLIC SECTOR

CHALLENGE

As the Institute for Adult Learning sought to announce its 2025 strategic roadmap in continuing education for Singapore, they needed an overall message house and approach for the communications of this vital transformation roadmap for Singapore. 

In 2020, amidst the COVID-19 pandemic, Activiste was engaged to develop the strategic positioning plan and thematic campaign for this new transformation roadmap.

SOLUTION

Through a series of interviews and focus group discussions with key stakeholders who were instrumental in developing the 5-year roadmap, Activiste distilled the strategy into four strategic thrusts which would transform Singapore's Training & Adult Education community, as well as individual learners and enterprises. 

The messaging framework was then translated into a dynamic and eye-catching thematic titled "Always Advancing", which acted as a rallying call for an adaptive, resilient and continuously learning TAE sector and workforce in Singapore.

IAL AA Framework2

This was further developed into a concise and visually arresting booklet and microsite supported by digital outreach templates. Activiste was involved in the content strategy, design and writing of key outreach materials. 

IMPACT

The ALWAYS ADVANCING thematic campaign was used to launch the 2020 Adult Learning Symposium attended virtually by over 1000 participants from the TAE community and enterprise leaders, and continues to gain momentum and traction as the plan unfolds.

IAL AA StraitsTimes

A playbook that captures an overview of the narrative and guides the development of campaign assets for the Always Advancing campaign.