GREEN HOMES FOR BETTER LIVING

Singapore Green Building Council

Since 2009, the Singapore Green Building Council (SGBC) has been a leading advocate within the construction and real estate sector for green buildings; fostering innovative industry solutions across the entire building and construction value chain. 

  • ISSUE
  • DESIGN & ACTIVATION
  • RESEARCH & BRAND OPPORTUNITY
  • SCOPE
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • HEALTH+WELLNESS
  • PUBLIC SECTOR

CHALLENGE

As the accelerating impact of climate change is felt around the world, it was clear that government and industry initiatives needed to be supplemented with collective action by residents in the community. 

This required both public education as well as new impetus for consumers and residents to change mindsets and to take positive action within their own homes.

SOLUTION

Through a series of stakeholder interviews and consumer market research, we were able to identify triggers to change mindsets about their ability to make their homes greener and more sustainable. 

The "Green Means Go" campaign empowers homeowners in the choices they make and everyday green decisions - showing how their actions not only make their homes sustainable but makes them feel more comfortable and productive. We also activated the integrated campaign to the public, using microsite experiences, influencers, and social media buys to drive awareness and celebrate their green actions.

IMPACT

Since its launch in September 2021, the campaign has reached over 1.7 million people in Singapore, documenting over 70 green home actions in our campaign microsite and challenge within the first month of the campaign. With more education and conversations taking place, Green Means Go is positioned to become a long-term resource for homeowners on what it means to build green into their home.