MORE THAN SKIN DEEP

Botanica Culture

Botanica Culture was founded by two chemists with years of experience developing and testing health products for global multinational companies. Fuelled by a growing discontent with the chemical industry, they used their knowledge and research experience to find solutions that could better address personal care issues for better health.

  • ISSUE
  • RESEARCH & BRAND OPPORTUNITY
  • DESIGN & ACTIVATION
  • SCOPE
  • STRATEGY
  • DESIGN
  • INDUSTRY
  • CONSUMER / LIFESTYLE
  • HEALTH+WELLNESS
  • LIFESTYLE

CHALLENGE

After over 10 years in the market, Botanica Culture needed to revitalize the brand to spur new growth and attract new customer segments.

The COVID-19 pandemic provided an opportunity to strengthening the positioning concept of the brand to target new customer segments, even as the e-commerce business was relaunched.

The previous positioning, brand and packaging looked old fashioned and there was a price-value disconnect with the brand.

old logoold packaging on website

SOLUTION

We strengthened the brand proposition, articulated the value proposition more clearly and importantly, developed a brand identity and visual system that communicated these more effectively.

Botanica 13

To help bring the new brand come to life, we developed an integrated content strategy to help articulate Botanica Culture across social media, website, and eCommerce platforms.

IMPACT

With an updated brand system, Botanica Culture continues to grow their business with new eCommerce partnerships and a refreshed social and website experience. They have also introduced new products into their streamlined product portfolio, including organic insect repellent and hand sanitisers.