OSIM PRODUCT INNOVATION WORKSHOP

OSIM International

Identifying the Innovation Ecosystem for the next lap.

  • ISSUE
  • VISIONING & STRATEGY
  • SCOPE
  • STRATEGY
  • INDUSTRY
  • CONSUMER / LIFESTYLE
  • HEALTH+WELLNESS
  • LIFESTYLE

CHALLENGE

As OSIM celebrated its 40th anniversary and the incredible growth path the company has been on, it was not one to sit on its laurels. Determined to do even better in the next lap, the Chairman and Group CEO of OSIM assembled its top leadership team to identify (and converge) on its innovation ecosystem of the future.

SOLUTION

Using a blend of Blue Ocean and Design Thinking techniques, Activiste crafted and facilitated a one-day workshop for the leadership team in Shanghai, China. The group comprising leaders from product, sales, marketing, operations, engineering and manufacturing came from Singapore, Japan, Taiwan, China.

The invigorating session yielded two exciting strategic innovation directions for further extrapolation and planning.

Innovation Growth2

Seeking out its Blue Ocean strategy is not a leap in the dark, but a leap into the future; with innovation as an on-going practice and not a one-off workshop. However, such sessions can create powerful platforms for ideation, discussion which not only look at how current customers are being served, but how non-customers can be won over.

IMPACT

The workshop helped establish a conversation and foundation for on-going product innovation and established the importance of considering a connected ecosystem where future products are linked to each other to generate new value for users.

"Steve Jobs famously said that 'Innovation is seeing change as an opportunity rather than a threat'. We believe that activism can be a great starting point for transformation. It starts with us asking each other, 'what is the better world we want to create", coupled with 'what do people lack but aspire to have?'. In so doing, we sow the seeds of innovating to solve problems . Our innovation workshops provoke ideas and problem-solving through the lens of visionary branding."

- Kim Faulkner

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