John Grace

Strategic Partner
John is the Founder and Managing Partner of BrandTaxi, a brand strategy consulting and design firm. BrandTaxi provides advice and design services to corporations from global leaders to smaller companies where brands are important to growth. The firm’s mission is to provide powerful insights that optimise value and results in measurable business growth.

Prior to founding BrandTaxi, John was the Executive Director of Interbrand, the largest global brand consulting firm with offices around the world. He was responsible for developing new strategic and marketing initiatives for the benefit of the firm’s clients both domestically and globally.

Formerly, John was Executive Vice President of Lippincott & Margulies, serving on the Executive Managing Committee and the Board of Directors. There he worked for a wide range of the firm’s domestic and international clients solving complex branding and identity issues. Over the years, he has worked with almost every type of organisation and industry.

Mr. Grace is considered a pioneer behind the concept of Brand Architectures and Communications Architectures. He has led the thinking that there must be an easy-to-use yet flexible system behind large and complex brand arrays. These are made up of visual, verbal and structural elements, which must be organised to help large institutions and corporations successfully communicate who they are and what they do.

A popular speaker, John has addressed governments in Asia, Europe and South America about the current state of brand thinking. He has spoken in Washington about various topics related to branding, and is a frequent speaker and panelist at the Conference Board, the American Marketing Association and other organisations interested in brands and the value they create.

A graduate of Tufts University, Mr. Grace received an MBA with distinction from New York University’s Stern School of Business. He is on the Board of Overseers of Tufts University and an Associate of the Woods Hole Oceanographic Institution.