With a passion for growing local brands, Jordan has worked with various companies across Malaysia and Singapore to help build differentiated and distinctive brands.
With degrees in Bachelor of Business Management & Bachelor of Arts (Journalism) from the University of Queensland, Australia. Jordan is a versatile strategist and communications specialist. Within Activiste, she has worked on a sizeable range of projects for the Singapore Management University, as well as an Indonesian conglomerate and a number of retail brand projects.
Based in Malaysia, Jordan joins the Activiste team with over 10 years experience in Branding, specializing in Strategy, including Research, Brand Architecture, Brand Proposition Development and Implementation.
In her 10 years in Malaysia, she has worked on building and nurturing several Malaysian homegrown brands across various industries. Her experience includes research, developing brand propositions, defining brand architecture, advising on logo and design execution according to the brand and finally, implementing the brand through companywide training sessions. Prior to this, she was a senior brand consultant at Ova, where she was responsible for managing the brand team and running brand programmes from conception to execution.