Pigar Mahdar

Digital Manager
With over seven years of experience, Pigar has helped brands and agencies create new experiences to connect with consumers and achieve their marketing goals.

Pigar is a digital and communications professional with over 7 years of experience, specialising in integrated digital strategy and planning. His professional skills encompass planning and executing 360 communications including PR, social strategy, media buying, analytics and integration to e-commerce.

Before joining Activiste, Pigar was Digital Supervisor/Social Strategist at Weber Shandwick in Singapore and Indonesia. He was also the Digital Manager for Adidas, responsible for Southeast Asia and Pacific; and Digital Manager at Baldwin Boyle Group, a regional communications agency from New Zealand.

With his expertise in end-to-end marketing, he’s supported clients on digital transformation, campaign planning, paid media strategy, acquisition activities, and consumer insights research. He has worked with clients from a wide range of industries including healthcare, B2B, as well as retail goods.

Pigar participated in a partnered double-degree program with Binus International University in Indonesia and Ningbo University in China. He has a Bachelors in Economics and Business Administration. He is fluent and conversational in three languages – English, Bahasa Indonesia, and Mandarin.

Outside of work he is currently studying Counselling Psychology and training to become a certified counsellor in Singapore.