He began his career with Kim Faulkner at Interbrand, where he stayed for 10 years, prior to joining FutureBrand as Design Director.
At Activiste, he has worked on brand programmes ranging from JTC, Institute of Adult Learning, Singapore Management University, Platform E by SIM, National University Health System, Singapore Anti-Narcotics Association, Sampoerna School System amongst others.
Rofi effectively bridges the gap between strategy and design. He has produced brand identity and visual systems that fully and appropriately express the ideas they represent. His past experience includes work in both public and private sectors including StarHub, Marina Bay, OSIM, IDA Singapore, SLA, Dumex, Philips, Telekom Malaysia, Pertamina, Bank Indonesia and The Singapore Red Cross, to name a few.
Rofi is also a painter and sculptor whose works have been shown and collected internationally.
