She has supported efforts on exploratory, shopper, concept and product evaluation studies across the public and private sector. Sophia has also been exposed to a broad range of industries including FMCG, banking, finance, telecommunication, insurance etc. To date, she has moderated on over 50 in-depth interviews, mobile and online communities. Sophia brings a mix of communication and research expertise as she helps inform brand and marketing strategy.
Sophia has an Honours Degree from Nanyang Technological University (Wee Kim Wee School of Communication and Information) as well as a Diploma with Honours in Media and Communication from Singapore Polytechnic.