Alternatives to the Status Quo through New Ways of Thinking
Research
We blend the science of research with the art of creative conceptualisation, and a wealth of brand experience that helps us focus on areas that will yield the greatest insights and the most actionable outcomes.
- Brand Audit and Perception Studies
- Product & Business Concept Evaluation
- Stakeholder Sentiment
- Brand Equity and Impact Tracking
- Qualitative and Quantitative Research to evaluate brand and business concepts
Research
We blend the science of research with the art of creative conceptualisation, and a wealth of brand experience that helps us focus on areas that will yield the greatest insights and the most actionable outcomes.
- Brand Audit and Perception Studies
- Product & Business Concept Evaluation
- Stakeholder Sentiment
- Brand Equity and Impact Tracking
- Qualitative and Quantitative Research to evaluate brand and business concepts
Strategy
We help you see new and different opportunities by connecting market insight to business and growth objectives, or by reframing perspectives to identify new approaches to winning in your respective markets.
- Brand Revitalisation and Positioning for New Markets
- Brand and Organisational Vision, Mission and Values
- Naming and Brand Creation
- Brand Equity and Impact Tracking
- Market Expansion Strategies and Business Growth Development
- Unlocking Value through Brand Architecture
- Brand Storytelling and Narrative
Strategy
We help you see new and different opportunities by connecting market insight to business and growth objectives, or by reframing perspectives to identify new approaches to winning in your respective markets.
- Brand Revitalisation and Positioning for New Markets
- Brand and Organisational Vision, Mission and Values
- Naming and Brand Creation
- Brand Equity and Impact Tracking
- Market Expansion Strategies and Business Growth Development
- Unlocking Value through Brand Architecture
- Brand Storytelling and Narrative
Design
We build brands that evoke emotion, are inspiring and are a clear and powerful signal for change. Design lies at the heart of our solutions — transforming strategy and ideas into meaningful triggers both visual and conceptual.
- Creative Conceptualisation
- Logo and Visual Identity System Design
- UX and UI Design
- Environmental and Spatial Design Experiences
- Design Principles and Guidelines
Design
We build brands that evoke emotion, are inspiring and are a clear and powerful signal for change. Design lies at the heart of our solutions — transforming strategy and ideas into meaningful triggers both visual and conceptual.
- Creative Conceptualisation
- Logo and Visual Identity System Design
- UX and UI Design
- Environmental and Spatial Design Experiences
- Design Principles and Guidelines
Activation
Bringing the strategy to life is vital for success. We design digital campaigns, websites, social-first content and physical environments that are human-centered, differentiated and influence user attitudes and behaviour.
- Website and Social Media Content Strategy
- Content and Asset Development
- Integrated Campaign Strategy and Implementation
- Digital Media Buying and Acquisition Strategy
- Print and OOH Implementation
- Asset and Campaign Performance Analytics
Activation
Bringing the strategy to life is vital for success. We design digital campaigns, websites, social-first content and physical environments that are human-centered, differentiated and influence user attitudes and behaviour.
- Website and Social Media Content Strategy
- Content and Asset Development
- Integrated Campaign Strategy and Implementation
- Digital Media Buying and Acquisition Strategy
- Print and OOH Implementation
- Asset and Campaign Performance Analytics
Our Clients
CAUSE-RELATED
Care Corner
Dementia Singapore
Families For Life
Methodist Welfare Services
Metropolitan YMCA
Montfort Care
National Volunteers & Philanthropy Centre
City of Good
Re:Sound Collective
Resilience Collective
Sampoerna Foundation
Singapore Anti Narcotics Association
Touch Community Services
CORPORATE / B2B
APL Logistics
BoardRoom Limited
Clarigo
CS Lucas
Ellis Terry
Institute of Singapore Chartered Accountants
JTC Corporation
MAJ Aviation
Mayapada Group
Motorola Solutions
NatSteel
Ocean Network Express
Perswood
Precepts Group International
(formerly Rockwills International)
Samko Timber
Singapore LNG
ST Engineering
ST Telemedia
Tata Steel
Timplex
CONSUMER LIFESTYLE
Asian Home Gourmet
Being
Botanica Culture
F&N
Groupe SEB
Jumbo Group
Koufu
LAC
OSIM International
Paragon
Shin Kushiya
EDUCATION
At-Sunrice GlobalChef Academy
Institute for Adult Education
My First Skool
NUS School of Medicine
Open Sesame
Parenthesis Academy
Platform E
(by Singapore Institute of Management)
Sampoerna School System
Sampoerna Academy
Sampoerna University
Singapore Management University
Singapore University of Social Sciences
Spectra Secondary School
Yale-NUS College
ZilLearn Skills
FINANCIAL SERVICES
Advanced AI (ATOME)
Alphadyne Asset Management Pte Ltd
Axiata Digital (Boost)
Bank BTPN
Bank BTPN (Jenius)
Bank BTPN (WOW)
Bank Danamon
CGS-CIMB Securities
Citibank And Paragon
CS Lucas
NETS
ProperUs by CGS-CIMB
V3 Group
HEALTHCARE
Asia Advanced Medical Group
Being / Being Sattvaa
Dover Park Hospice
Duke-NUS Medical School
Kids Dental World
National University Health System (NUHS)
National University Hospital
National University Polyclinics
PROPERTY / HOSPITALITY
Amba Hotels (UK)
Being Sattvaa
Canareef
Clermont Hotels and Residences
Crecendas Group
EM Services
Glh.
Hotel Fort Canning
International Facility Management Association
Jones Lang LaSalle
Jurong Innovation District
Keppel Land
PUBLIC SECTOR
Action Community For Entrepreneurship
Casino Regulatory Authority
Institute of Motion
MCCY/National Council of Social Services
SG Cares
National Heritage Board
National Museum Singapore
Asian Civilisations Museum
National University Health System
People’s Association
Singapore Mediation Centre
Sport Singapore
Questions to help you start
What is a brand?
A brand is the promise of an experience. It is more than just a logo or a name; it connects your business objectives with the needs of your customers, staff and partners – in a way that distinguishes you from competing organisations.
How does Brand Purpose differ from your Vision and Mission?
Increasingly, we are seeing organisation’s evolve their thinking on what a vision and mission should be. Companies are moving away from board driven statements around being ‘world-class’ and ‘excellent’ to becoming more customer-focused and differentiating.
We help our clients approach their Brand Purpose or Brand Vision by building on their key differentiating strengths. It’s not just a description of what a company does. It’s a clear, distinctive articulation of a company’s reason for being, and how it is different from the competitive landscape.
How will a Brand Programmme Help my Organisation?
Brand programmes are strategic in nature, and they can apply to a wide range of situations.
Your brand is a lens through which you can consider and address a host of scenarios – from entering new markets, to developing new products, services and innovations, and even improving resonance with internal stakeholders and employee recruitment.
We believe that a brand should act as a guiding principle to focus strategic decisions and influence the way you go to market.
What is a Brand Architecture and Visual Identity System? How will it help me?
Brand & Product Architecture should help clarify how an organisation’s portfolio of branded offerings, services or innovations relate to each other from the perspective of a customer or client.
In considering the visual aspects of a brand, it is vital to think beyond just the Logo. A visual identity system actively considers how your brand looks across your entire range of communications – from digital platforms like your website and social media content, through to print, your office or retail environments, and even your corporate stationery.
At Activiste, we help build meaningful brand systems that reflect our client’s strategy, creating a clear sense of where their organisation creates value and who this value best serves.
What kind of Government Support is there for SMEs looking to Strength their Brand?
Enterprise Singapore offers significant support to Singapore companies that are actively pursuing growth and development – both locally and abroad. The Enterprise Development Grant is one of a few different ways the government can support your growth aspirations. You can learn more about the grant here.
What’s the Difference between a Brand and a Campaign?
Brands sit upstream from campaigns. They act as a guiding principle for how an organisation behaves, how it thinks about growth and innovation. Campaigns are more tactical in nature. They set out clear communication objectives and work to address a specific – such as driving audiences to act, changing mindsets about a particular idea, or raising the profile and awareness about a certain cause.
How do you introduce the brand to consumers and stakeholders?
Activiste is uniquely equipped to provide your organisation with an end-to-end brand strategy that carries your brand concept from design, all the way to experiences for your consumers.
There are several ways to activate your new brand. The first is through an integrated campaign, working with your marketing and communications team to introduce the new brand with content and engagement activities. The second is through a handover exercise, where we support your always-on marketing and communications for a specific duration to establish and apply the new brand principles and storytelling.
