activating a new polyclinic identity for the nuhs health cluster
National University Polyclinics
activating a new polyclinic identity for the nuhs health cluster
National University Polyclinics
a dubois swiss gold legacy
DuBois Gold
a dubois swiss gold legacy
DuBois Gold
continuing a purpose driven transformation process
Singapore LNG
continuing a purpose driven transformation process
Singapore LNG
2025 transformation roadmap for singapore's continuing education landscape
Institute for Adult Education
2025 transformation roadmap for singapore's continuing education landscape
Institute for Adult Education
why brand architecture matters for duke-nus
Duke-NUS Medical School
why brand architecture matters for duke-nus
Duke-NUS Medical School
How We Think About Brands
What is a Brand?
A brand is the promise of an experience. It is more than just a logo or a name; it connects your business objectives with the needs of your customers, staff and partners – in a way that distinguishes you from competing organisations.
Activiste has been supporting businesses around Singapore and Asia as they define and activate their brands for over 12 years. We are a strategic consultancy with a team of diverse specialists in brand strategy, market research, communications, and digital marketing.
How will a Brand Programme Help my Organisation?
Brand programmes are strategic in nature, and they can apply to a wide range of situations. Your brand is a lense through which you can consider and address a host of scenarios – from entering new markets, to developing new products, services and innovations, and even improving resonance with internal stakeholders and employee recruitment.
We believe that brand acts as guiding principle that helps focus and centre the way you make strategic decisions as an organisation.
How Does Brand Purpose Differ from your Vision and Mission?
Increasingly, we are seeing organisation’s evolve their thinking on what a vision and mission should be – companies are moving away from board driven statements around being ‘world-class’ and ‘excellent’ to becoming more customer-focused and differentiating.
We help our clients approach their Brand Purpose or Brand Vision by building on their key differentiating strengths. It's not just a description of what a company does. It's a clear, distinctive articulation of a company’s reason for being, and how it is different from the competitive set.
