Director, Research, Strategy & Communications

Laura works across research, brand strategy, communications strategy, and activation, applying this cross-disciplinary expertise for Activiste clients.

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Her experience spans healthcare, education, financial, and consumer services with a client roster that includes Singapore Management University, NTU Lee Kong ChianSchool of Medicine, Duke-NUS Medical School, NUS High School, NanyangTechnological University, SingHealth, NHG Health, National UniversityPolyclinics, NUHS, Perennial Holdings, and *SCAPE, among others.

Before Activiste, she worked in healthcare at Weber Shandwick, serving both private and public sector clients including Parkway Pantai, Merck Sharp & Dohme and public medical associations. Her work spanned awareness campaigns, corporate profiling, communications toolkit development, crisis and issues management, newsletter development, and media training. She also co-led integrated public education campaigns in Singapore, driving influencer engagement, media outreach, stakeholder relations, social media management, and website development.

Laura holds an honours degree in MedicalBiochemistry from the University of Manchester, UK.