Expanding Reach and Relevance to New Segments

Methodist School of Music

The Methodist School of Music (MSM) was set up in 1996 to assume the role of the Council of Worship and Music, for the Methodist churches in Singapore.

Challenge

Reaching out to a new generation of musicians and church goers

The Christian worship music landscape has evolved dramatically with the growing influence of contemporary Christian music, and the flourishing of new worship music schools. With this, it became evident that the churches, and MSM itself had to adapt to remain relevant.

“Activiste played a key role in helping the Methodist School of Music reimagine our brand identity. From the very start, Kim and her team took the time to understand our mission and the challenges we faced in aligning our brand with our vision of 'Life-transforming Music.' Their consultative and thoughtful process ensured that the rebranding was not only strategic but also meaningful to our community.

The Methodist School of Music now has a refreshed and purposeful identity that captures who we are and strengthens our mission to connect people to each other and to God through music.”

Clarissa Tan
Methodist School of Music, Executive Director

Solution

A connector bridging churches, communities and individuals through music

Activiste reviewed past documents on stakeholder consultations to understand current sentiment and strategic direction for change. This resulted in the co-creation of a new Vision impacting current and new stakeholder segments.

A new brand identity and dynamic visual system stemming from the brand idea of “Music Shaping Moments” were developed to encapsulate all the different aspects of the strategic direction for the organisation.

Before
After

A fluid and dynamic identity was designed to capture and embody the spirit of diversity and inclusivity. With the “S” taking on different font styles and colours to illustrates how good music can shape and sustain people spiritually, psychologically and socially.

Impact

Revitalisation and extended reach

The new branding fostered renewed purpose and energy to MSM, with a new Community Music department focused on enriching the lives of vulnerable groups through music.

“We deeply appreciated Activiste’s support in offering their services at a low bono rate, which made this significant project feasible for us. Kim’s leadership stood out in the way she guided her team to approach every aspect of the rebranding with care and diligence. They engaged with us attentively, offering creative and practical solutions while keeping our needs and aspirations front and centre.”

Clarissa Tan
Methodist School of Music, Executive Director

Highly Adaptable Visual System for a New Era

Beyond creating a unique look and feel for MSM, the Visual Identity System was deliberately designed to be highly adaptable across different formats and channels, easy to apply, yet always recognisable.

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National Council of Social Service

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