Challenge
Seeking new relevance amidst a changing education landscape.
As the fifth and youngest polytechnic in Singapore, RP was seeking to embark on a brand refresh exercise to align its brand with its new corporate strategy and direction.
Republic Polytechnic
With a refreshed corporate direction defined in 2024, Republic Polytechnic (RP) was looking to renew its brand.
Seeking new relevance amidst a changing education landscape.
As the fifth and youngest polytechnic in Singapore, RP was seeking to embark on a brand refresh exercise to align its brand with its new corporate strategy and direction.
Co-creative engagements in identifying a forward positioning with resonance
A comprehensive brand audit supported by engagement with key stakeholders led to a co-creative workshop to identify the Brand Opportunity and forward positioning that aligned with its new curriculum and refined pedagogy.
Developing a streamlined brand architecture that encompassed not just the various schools but also centres and strategic initiatives gave clarity and coherence to the RP offer. The revitalised brand strategy sought to capture the essence of its transformation: from highlighting its revamped curriculum and pedagogical approach to a fresh visual system that is not just refreshed, but reimagined for the journey ahead.
Renewed Purpose
Together with a new positioning narrative, messaging framework and a GreaterMe thematic campaign which underpins its new GreaterMe education framework, RP is poised to enter 2025 with a renewed purpose and conviction in forging new frontiers in its quest to enhance its reputation and standing.
Starting from Academic Year 2025, the Becoming Greater Me paradigm will shape RP student journeys, combining intellectual rigor and emotional connections to inspire purpose-driven decisions.
To get buy-in and alignment on the positioning strategy, Activiste designed and facilitated a co-creative strategy workshop with key stakeholders including board members and the senior leadership team. The session yielded rich insights and ideas that fuelled the brand programme.
Part of the rebranding remit, was to raise awareness, build trust, and garner support for RP as well as its course offerings and capabilities. To this end, Activiste developed a thematic campaign which can be rolled out for Open House, signature student events, as well as continuing education course publicity.
The campaign underpins both the new education framework and positioning narrative.
Whilst we took an evolutionary approach in refining and updating the institution identity in the design of the crest and logotype, the development of a comprehensive visual system gave added coherence and distinctiveness to the visual identity and personality of the RP brand.
Beyond creating a unique look and feel, the Visual Identity System helps in creating a hierarchy of information in communications and enhancing recognition in outreach materials.
A series of Brand Stewardship workshops in which RP staff are given a “behind the scenes” glimpse of the insights which drove the repositioning and communications strategy.
Each session is designed so that different staff groups across schools and departments are giving an opportunity to bring upcoming projects for collective brand activation ideation.
©Activiste Pte Ltd. 2025
