re:Sound Collective
Re:Sound Collective was looking to organise and launch the first bi-annual Singapore Chamber Music Festival which would include local and international performers. Beyond a narrative for the festival, a distinctive and elegant festival identity and thematic was needed.
The Experience Chamber Music
Re:Sound Collective is organising the first bi-annual Singapore Chamber Music Festival in January 2024 — with the goal of gathering practitioners and music lovers to share in the intimacy and camaraderie of chamber music.
Deciding right from the start, that this would not be a series of chamber music concerts with musicians and audiences on opposite sides of the stage, meant that the culture of chamber music had to be brought to the fore.
Unpacking the Essence of the Festival of a Chamber Music
Chamber Music is really the musical expression of the art of collaboration. It involves working together equally, sharing opinions and striving to come together to make something beautiful. Each individual voice is important, and so is the collaboration of the voices together.
Activiste worked closely with the Chairman of Re:Sound Collective and his team to articulate the Brand Purpose and develop an overarching narrative, identity and visual language for what would be a bi-annual event in Singapore.
“Chamber music is an intimate art form once enjoyed among friends in homes, but in Singapore it is now mostly heard in concert halls or studios. This festival continues the tradition of bringing together international artists, Singapore-based musicians, and faculty from YST Conservatory, NAFA, and SOTA, alongside alumni of past SCMF editions, to perform over 10 days (24 January – 3 February 2024). A key feature is the Chamber Music Academy (CMA), where amateur musicians of all ages receive coaching and perform with the festival faculty.”
*Some of the images and applications shown here are visuals designed by Activiste as proof of concept and do not constitute actual collateral used by Singapore Chamber Music Festival.
This would be an inclusive meeting place where you can connect with renowned local and international chamber musicians and amateurs, share in the chamber music camaraderie and celebrate chamber music performed at its highest level.
An opportunity to connect with other chamber music lovers and to experience the culture of chamber music performed at its highest level by passionate and renowned local and international chamber musicians.
An invitation to Connect, Share and Celebrate in 2024
We envisaged that The Singapore Chamber Music Festival would become a movement to cultivate a culture of chamber music with Singapore as a hub for the region. By positioning it as more than entertainment, but a way of life and inviting all to a part of our vibrant and growing community of musicians and music lovers to connect, share and celebrate — the excitement is building even as the festival approaches in the new year.
The Festival will include a Chamber Music Academy which provides educational elements for amateur groups – for the young and not so young. Such developmental opportunities and the gathering of musicians for a chamber music festival are key to nurturing a culture of lifelong music-making among friends.
Existing or newly-formed string and wind ensembles can apply to perform in coaching sessions led by the festival’s artist faculty.
In addition to receiving a coaching session as an ensemble, participants will also get all-access passes to watch other masterclasses and workshops during the festival.
Find out more sgchamberfest.org
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