A New Perspective on Sustainability

Singapore Green Building Council

Since 2009, SGBC continues to advocate and raise awareness on green buildings and its impact in the sustainability and wellbeing of the community.

Challenge

Green Building for the Layman

SGBC needed to develop a campaign that would allow for the built environment to be portrayed in a different light, bringing a positive mindset change to how the public views green buildings and how it can help them lead more sustainable lifestyles.

“Activiste was appointed by the SGBC in early 2021 to conceptualise, deliver and manage a public engagement campaign to educated homeowners & the wider public on green buildings and their benefits to human health and well-being. The team demonstrated a passion and willingness to understand the context and challenges of the subject matter and developed and effective campaign narrative that aligned with green buildings and climate action."

Yvonne Soh
Executive Director, SGBC

Solution

Building Green Into Your Home

Through a series of stakeholder interviews and a market survey, we worked with SGBC to develop a campaign titled “Green Means Go”. The campaign concept empowers homeowners and their everyday green decisions — showing how their actions not only make their homes sustainable but makes them feel more comfortable and productive. We also activated the integrated campaign to the public, using microsite experiences, influencers, and social media buys to drive awareness and celebrate their green actions.

Impact

Creating Impact and Changing Mindset

Since its launch, the campaign has reached over 2.6 million people in Singapore, documenting over 200 green home actions in our campaign microsite and challenge. With more education and conversations taking place, Green Means Go is positioned to become a long-term resource for homeowners on what it means to build green into their home.

Running from October 2021 to March 2022, the Green Means Go campaign outlined the role of green buildings in environmental sustainability, showcase the benefits to human health and wellbeing as well as empowering homeowners to build green into their homes.

Visit the campaign website at greenbuildings.sg

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